Nike: Trial Zone
Creating a digitally-advanced, true-to-sport product trialing experience found in a store environment.
Role: Senior Designer
Responsibilities: Strategy (interviews/research), prototyping, experience design, space design, controller app designer
An experience controller
From running to soccer to basketball, Trial Zone provides real-time analysis of your performance to put you in the right shoe before you buy. This was possible thanks to the application we developed for the instore athletes (instore clerks). It gave them the ability to control the experience and review the consumer's movements to put them in the shoes that fit their type of play/run the best.
Instant stream replay analysis
The instore athete can track the sessions length and which drill is the most relevant for a certain shoe or consumer
Who
Creative director - Aaron Seymour-Anderson
Senior Designer - Carlos Bernal
Designer - Brian Aebi
UX Designer - Erich Quist