Nike : Trial Zone
Nike Trail Zone is the most digitally-advanced, true-to-sport product trialing experience ever found in a store environment.
An experience controller
From running to soccer to basketball, Trial Zone provides real-time analysis of your performance to put you in the right shoe before you buy. This was possible thanks to the application we developed for the instore athletes (instore clerks). It gave them the ability to control the experience and review the consumer's movements to put them in the shoes that fit their type of play/run the best.