Nike : Holiday Gifting Collection
Every year Nike is creating a list of the most wanted gifted products on their website. The opportunity there was to create a unique photography direction and website experience. We decided to use movement, the essence of a sports brand, as a medium to highlight product features.
The design challenges
From kids to adults, we had to find a design and photography direction that conveyed the happiness of receiving of a gift without falling in any clichés.
Another challenge of designing those pages was the integration of the golden ribbon. It was still being developed as we were shooting all the products (100+) and looks (20+).