An all access product and services application for Nike+ members to fulfill their potentials and get an inside look into Nike's world.
From content strategy to content creative direction
We helped Nike sharpening what should be the role of the feed in the application.
We did so by creating new franchises, from concept to design, and helped them set a content plan/timeline to decide when and where it would make most sense to communicate with their consumers
Image selections and tone were set for each franchises to feel distinct and tell a different story.
This is where the story expanded and where Nike could give that sneak peak into what was going on behind the scene.
Creative Director: Jimmy Soat